His 145 Social Movements and Trends Essay - 698 Words

Social Movements and Trends University of Phoenix The American Experience Since 1945 - HIS/145 October 6, 2012 Richard Pinder Social Movements and Trends Women have always fought for the right of equality and control of their bodies. Many instances occurred throughout history that supported a woman’s fight for equal representation and fair legislation, especially for those who were impoverished. This paper will discuss three articles from 1968 to 1977 that outline women’s battles against the government and the legal system regarding abortion and sterilization. The article details instances in which the government pursued unlawful sterilization as a form of birth control, or denied public funding to poverty stricken women who†¦show more content†¦Not only was birth control taboo, but so was any form of unnatural contraception outside of the rhythm method. Sterilization was disapproved, and refused to women as a means of birth control by many hospitals at the time (New York Times, 1971). Women were discouraged from embracing the idea to exercise control relating to when they would stop having children. This proved to be yet another form of unfair judgment forced upon women by uninformed officials. The New York Civil Liberties Union was notified to help Mrs. Caparelli fight this method of inappropriate control by hospital officials (New York Times, 1971). Article Three: Abortion Cutoff Causing Hardship For Poor Women Around Country This final article explains that the government refuses to pay for abortions of women dependent upon public assistance (Roberts, 1977). Author Steven Roberts, wrote that because women on public assistance were refused financial assistance to acquire abortions, many opting for illegal abortions endangered their lives. Not only were facilities not up to code, but many performing the procedure were not medically approved to do so. 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The Indigo Spell Chapter One Free Essays

string(81) " the side of the road that put me in mind of crouching animals, ready to pounce\." THIS WASN’T THE FIRST TIME I’d been pulled out of bed for a crucial mission. It was, however, the first time I’d been subjected to such a personal line of questioning. â€Å"Are you a virgin?† â€Å"Huh?† I rubbed my sleepy eyes, just in case this was all some sort of bizarre dream that would disappear. We will write a custom essay sample on The Indigo Spell Chapter One or any similar topic only for you Order Now An urgent phone call had dragged me out of bed five minutes ago, and I was having a little trouble adjusting. My history teacher, Ms. Terwilliger, leaned closer and repeated the question in a stage whisper: â€Å"I said, are you a virgin?† â€Å"Um, yes. . .† I was fully awake now and glanced uneasily around my dorm’s lobby, making sure no one was around to witness this crazy exchange. I didn’t have to worry. Aside from a bored-looking desk attendant on the far side of the room, the lobby was empty, probably because no sane person would be up at this time of night. When Ms. Terwilliger’s call had woken me, she’d demanded I meet her here for a â€Å"life-or-death† matter. Getting interrogated about my personal life wasn’t quite what I’d expected. She stepped back and sighed in relief. â€Å"Yes, of course. Of course you’re a virgin.† I narrowed my eyes, unsure if I should be offended or not. â€Å"Of course? What’s that supposed to mean? What’s going on?† She immediately snapped back to attention and pushed her wire-rimmed glasses up the bridge of her nose. They were always slipping down. â€Å"No time to explain. We have to go.† She grabbed hold of my arm, but I resisted and stayed where I was. â€Å"Ma’am, it’s three in the morning!† And then, just so she’d understand the severity of the situation: â€Å"On a school night.† â€Å"Never mind that.† She turned in the direction of the desk attendant and called across the room, â€Å"I’m taking Sydney Melrose with me. Mrs. Weathers can argue with me about the curfew tomorrow.† The attendant looked startled, but she was just some college student who’d been hired to sit there overnight. She was no match for the formidable Ms. Terwilliger, with her tall, gangly stature and birdlike face. The real authority keeping girls in my dorm was the security guard outside, but he simply nodded in a friendly way when Ms. Terwilliger dragged me past. It made me wonder just how many girls she’d abducted in the middle of the night. â€Å"I’m in my pajamas,† I told her. It was the last protest I could offer as we reached her car, which was parked in a fire lane. She drove a red Volkswagen Beetle with flowers painted on the sides. Somehow, this didn’t surprise me in the least. â€Å"You’ll be fine,† she said, fishing car keys out of her massive velvet purse. Around us, the desert night was cool and silent. Tall palm trees created dark, spiderlike shapes against the sky. Beyond them, a full moon and smattering of stars glittered. I wrapped my arms around myself, touching the soft fabric of my microfleece robe. Underneath it, I had on full-length striped pajamas paired with fluffy beige slippers. The ensemble worked well in my cozy dorm room but wasn’t exactly practical for a Palm Springs night. But then, going out in pajamas wasn’t really practical in any place. She unlocked the car, and I stepped gingerly inside, having to dodge empty paper coffee cups and old issues of Utne Reader. My neat sensibilities cringed at that kind of mess, but it was the least of my worries right now. â€Å"Ms. Terwilliger,† I said, once we were driving through the suburban streets. â€Å"What’s going on?† Now that we were out of the dorm, I hoped she’d start talking sense. I hadn’t forgotten her â€Å"life-or-death† comment and was beginning to grow nervous. Her eyes were on the road ahead of us, and lines of worry marked her angular face. â€Å"I need you to cast a spell.† I froze as I tried to process her words. Not long ago, this proclamation would’ve sent me into protests and fits of revulsion. Not that I was comfortable with it now. Magic still freaked me out. Ms. Terwilliger taught at my private high school, Amberwood Prep, by day and was a witch at night. She said I, too, possessed a natural affinity for magic and had managed to teach me some spells, despite my best efforts to resist. I actually had a few good reasons for wanting to avoid anything arcane. Aside from inborn beliefs about magic being wrong, I simply didn’t want to get caught up in any more supernatural affairs than I had to. I already spent my days as part of a secret society that kept vampires secret from the human world. That and my schoolwork were enough to keep anyone busy. Nonetheless, her magical training had gotten me out of some dangerous situations recently, and I was no longer so quick to dismiss it. So, her suggesting I perform magic wasn’t the weirdest thing going on here. â€Å"Why would you need me for that?† I asked. There were few cars out, but occasionally, passing headlights would cast a ghostly light over us. â€Å"You’re a million times more powerful. I can’t cast a fraction of the things you can.† â€Å"Power is one thing,† she admitted. â€Å"But there are other limitations and factors at work here. I can’t cast this particular spell.† I crossed my arms and slouched back in the seat. If I kept focusing on the practical aspects, I could ignore how worried I was growing. â€Å"And it couldn’t have waited until morning?† â€Å"No,† she said gravely. â€Å"It could not.† Something about the tone of her voice sent chills down my spine, and I fell silent as we continued our drive. We were headed outside of the city and suburbs, into the wilds of the true desert. The farther we drove from civilization, the darker it became. Once we were off the freeway, there were no streetlights or houses in sight. Spiky desert shrubs created dark shapes along the side of the road that put me in mind of crouching animals, ready to pounce. You read "The Indigo Spell Chapter One" in category "Essay examples" There’s no one out here, I thought. And no one back at Amberwood knows you’re here either. I shifted uneasily as I recalled her virgin question. Was I going to be a sacrifice in some unholy ritual? I wished that I’d thought to bring my cell phone – not that I could have told my organization, the Alchemists, that I was spending so much time with a magic user. And not just any magic user – one who was teaching me to become one too. Better to risk being sacrificed than face the Alchemists’ wrath. Twenty minutes later, Ms. Terwilliger finally pulled to a stop along the side of a dusty one-lane road that seemed to be a direct route to nowhere. She got out of the car and motioned for me to do the same. It was colder here than it had been back at Amberwood. Looking up into the night sky, I caught my breath. Free of the city lights, the stars were now out in full force. I could see the Milky Way and a dozen constellations usually hidden to the naked eye. â€Å"Stargaze later,† she said curtly. â€Å"We need to hurry, before the moon progresses much further.† A moonlight ritual, a barren desert, virgin sacrifice . . . what had I just foolishly walked into? The way Ms. Terwilliger pushed me into magic always annoyed me, but I never thought she posed a threat. Now I berated myself for being so naive. She tossed a duffel bag over one shoulder and headed off into a desolate stretch of land, dotted with rocks and scraggly vegetation. Even with the brilliant celestial display there wasn’t much light out here, yet she walked purposefully, as though she knew exactly where she was going. I dutifully followed, wincing as I crossed the rocky ground. My fuzzy slippers had never been intended for this sort of terrain. â€Å"Here,† she said when we reached a small clearing. She carefully set down the duffel bag and knelt to rifle through it. â€Å"This’ll do.† The desert that was so mercilessly hot in the day became cold at night, but I was still sweating. Probably my own anxiety had more to do with that than the temperature or heavy pajamas. I retied my robe more tightly making a perfect knot. I found that kind of detail and routine soothing. Ms. Terwilliger produced a large oval mirror with a scalloped silver frame. She set it down in the middle of the clearing, glanced up at the sky, and then shifted the mirror over a little. â€Å"Come here, Miss Melbourne.† She pointed to a spot opposite her, on the other side of the mirror. â€Å"Sit there and make yourself comfortable.† At Amberwood, I went by the name of Sydney Melrose, rather than my true one, Sydney Sage. Ms. Terwilliger had gotten my made-up name wrong on the first day of class, and it, unfortunately, stuck. I followed her directions, not that I could really get all that comfortable out here. I was pretty sure I could hear some large animal scuffling out in the brush and added â€Å"coyotes† to my mental list of dangers I faced out here, right below â€Å"magic use† and â€Å"lack of coffee.† â€Å"Now then. Let’s get started.† Ms. Terwilliger peered at me with eyes that were dark and frightening in the desert night. â€Å"Are you wearing anything metal? You need to take it off.† â€Å"No, I – oh. Wait.† I reached around my neck and unfastened a delicate gold chain that held a small cross. I’d had the necklace for years but had recently given it to someone else, for comfort. He’d given it back to me recently, by way of our mutual friend Jill Mastrano Dragomir. Even now, I could picture the angry look on her face as she’d stormed up to me at school and thrust the cross into my hand without a word. I stared at the cross now as it gleamed in the moonlight. A queasy feeling welled up in the pit of my stomach as I thought about Adrian, the guy I’d given it to. I’d done so before he professed his love for me, something that had caught me totally off guard a few weeks ago. But maybe I shouldn’t have been so surprised. The more I looked back – and I did so all the time – the more I began to recall telltale signs that should have tipped me off to his feelings. I’d just been too blind to notice at the time. Of course, it wouldn’t have mattered if I’d seen it coming or not. Adrian was totally unsuitable for me, and it had nothing to do with his many vices or potential descent into insanity. Adrian was a vampire. True, he was a Moroi – one of the good, living vampires – but it made no difference. Humans and vampires couldn’t be together. This was one point the Moroi and Alchemists stood firmly together on. It was still amazing to me that Adrian had voiced those feelings to me. It was amazing that he could even have them or that he’d had the nerve to kiss me, even if it was a kiss that had left me dizzy and breathless. I’d had to reject him, of course. My training would allow nothing less. Our situation here in Palm Springs forced the two of us to constantly be together in social situations, and it had been rough since his declaration. For me, it wasn’t just the awkwardness of our new relationship. I . . . well, I missed him. Before this debacle, he and I had been friends and spent a lot of time together. I’d gotten used to his smirky smile and the quick banter that always flowed between us. Until those things were gone, I hadn’t realized how much I relied on them. How much I needed them. I felt empty inside . . . which was ridiculous, of course. Why should I care so much about one vampire? Sometimes it made me angry. Why had he ruined such a good thing between us? Why had he made me miss him so much? And what had he expected me to do? He had to have known it was impossible for us to be together. I couldn’t have feelings for him. I couldn’t. If we’d lived among the Keepers – a group of uncivilized vampires, humans, and dhampirs – maybe he and I could have . . . no. Even if I had feelings for him – and I firmly told myself I didn’t – it was wrong for us to even consider such a relationship. Now Adrian spoke to me as little as possible. And always, always, he watched me with a haunted look in his green eyes, one that made my heart ache and – â€Å"Ah! What is that?† I squirmed as Ms. Terwilliger dumped a bowl full of dried leaves and flowers over my head. I’d been so fixated on the cross and my memories that I hadn’t seen her coming. â€Å"Rosemary,† she said matter-of-factly â€Å"Hyssop. Anise. Don’t do that.† I’d reached up to pull some of the leaves out of my hair. â€Å"You need that for the spell.† â€Å"Right,† I said, getting back to business. I set the cross carefully on the ground, trying to clear my mind of green, green eyes. â€Å"The spell that only I can do. Why is that again?† â€Å"Because it has to be done by a virgin,† she explained. I tried not to grimace. Her words implied that she was not a virgin, and even if that made sense for a forty-year-old woman, it still wasn’t a thought I wanted to spend a lot of time on. â€Å"That, and the person we’re looking for has shielded herself from me. But you? You she won’t expect.† I looked down at the shining mirror and understood. â€Å"This is a scrying spell. Why aren’t we doing the one I did before?† Not that I was eager to repeat that spell. I’d used it to find someone, and it had involved me staring into a bowl of water for hours. Still, now that I knew how to do it, I knew I could perform it again. Besides, I didn’t like the idea of walking into a spell I knew nothing about. Words and herbs were one thing, but what else might she ask of me? Endanger my soul? Give up my blood? â€Å"That spell only works for someone you know,† she explained. â€Å"This one will help you find someone you’ve never met before.† I frowned. As much as I didn’t like magic, I did like problem solving – and the puzzles magic often presented intrigued me. â€Å"How will I know who to look for, then?† Ms. Terwilliger handed me a photograph. My eyes had adjusted to the darkness, and I looked into the face of a pretty young woman. There was a striking resemblance between her and my teacher, though it wasn’t initially obvious. Rather than Ms. Terwilliger’s dull brown hair, this woman’s was dark, nearly black. She was also much more glamorous, dressed in a black satin evening gown that was a far cry from Ms. Terwilliger’s usual hippie attire. Despite those ostensible differences, the two women shared the same high cheekbones and aquiline eyes. I glanced back up. â€Å"She’s related to you.† â€Å"She’s my older sister,† Ms. Terwilliger confirmed, her voice remarkably flat. Older? I would’ve guessed this woman was at least ten years younger. â€Å"Is she missing?† I asked. When I’d scried before, it had been to find a kidnapped friend. Ms. Terwilliger’s lips twitched. â€Å"Not in the way you’re thinking.† From the never-ending duffel bag, she produced a small leather book and opened it to a marked page. Squinting at where she indicated, I could make out handwritten Latin words describing the mirror and herbal concoction she’d dumped on me. Following that were directions on how to use the spell. No bloodletting, thankfully. â€Å"It sounds too simple,† I said suspiciously. I’d learned that spells that only had a few steps and components usually required a lot of mental energy. I’d passed out from the other scrying spell. She nodded, guessing my thoughts. â€Å"It takes a lot of focus – more than the last one. But, as much as you don’t want to hear this, your strength has grown enough that you’ll probably have an easier time than before.† I scowled. She was right. I didn’t want to hear that. Or did I? Part of me knew I should refuse to go along with this madness. Another part of me worried she’d abandon me in the desert if I didn’t help. And still another part was insanely curious to see how this would all work. Taking a deep breath, I recited the book’s incantation and then set the picture in the middle of the mirror. I repeated the incantation and removed the picture. Leaning forward, I stared into the shining surface, trying to clear my mind and let myself become one with the darkness and moonlight. A hum of energy coursed through me, much more quickly than I expected. Nothing changed in the mirror right away, though. Only my reflection peered back at me, the poor lighting dulling my blond hair, which looked terrible both from sleeping on it and having a bunch of dried plants hanging in its strands. The energy continued to build in me, growing surprisingly warm and exhilarating. I closed my eyes and sank into it. I felt like I was floating in the moonlight, like I was the moonlight. I could’ve stayed that way forever. â€Å"Do you see anything?† Ms. Terwilliger’s voice was an unwelcome interruption to my blissful state, but I obediently opened my eyes and looked into the mirror. My reflection was gone. A silvery gray mist hung in front of a building, but I knew the mist wasn’t physical. It was magically produced, a mental barrier to keep me from seeing the image that lay beyond it. Strengthening my will, I pushed my mind passed that barrier, and after a few moments, the mist shattered. â€Å"I see a building.† My voice echoed oddly in the night. â€Å"An old Victorian house. Dark red, with a traditional covered porch. There are hydrangea bushes in front of it. There’s a sign too, but I can’t read it.† â€Å"Can you tell where the house is?† My teacher’s voice seemed very far away. â€Å"Look around it.† I tried to pull back, to extend my vision beyond the house. It took a few moments, but slowly, the image panned out as though I were watching a movie, revealing a neighborhood of similar houses, all Victorian with wide porches and creeping vines. They were a beautiful, perfect piece of history set in the modern world. â€Å"Nothing exact,† I told her. â€Å"Just some quaint residential street.† â€Å"Go back further. See the larger picture.† I did, and it was like I drifted up into the sky, looking down upon the neighborhood the way some soaring bird would. The houses extended into more neighborhoods, which eventually gave way to industrial and commercial areas. I continued moving back. The businesses became more and more densely packed. More streets crisscrossed between them. The buildings grew taller and taller, eventually materializing into a familiar skyline. â€Å"Los Angeles,† I said. â€Å"The house is on the outskirts of Los Angeles.† I heard a sharp intake of breath, followed by: â€Å"Thank you, Miss Melbourne. That will be all.† A hand suddenly waved across my field of vision, shattering the city image. Also shattered was that state of euphoria. I was no longer floating, no longer made of light. I came crashing down to reality, down to the rocky desert landscape and my stuffy pajamas. I felt exhausted and shaky, like I might faint. Ms. Terwilliger handed me a thermos full of orange juice, which I drank greedily. As the nutrients hit my system and strengthened me, I began to feel a little better. Intense magic use depleted blood sugar. â€Å"Does that help?† I asked, once I’d downed the thermos. A nagging voice inside me started to chastise about how many calories were in orange juice, but I ignored it. â€Å"Was that what you wanted to know?† Ms. Terwilliger gave me a smile that didn’t extend to her eyes. â€Å"It helps, yes. Was it what I wanted?† She stared off into the distance. â€Å"No, not exactly. I was hoping you’d name some other city. Some city far, far away.† I picked up my cross and refastened it around my neck. The familiar object brought on a sense of normality after what I’d just done. It also made me feel guilty, looking back on the euphoric high the magic had given me. Humans weren’t supposed to wield magic – and they certainly weren’t supposed to enjoy it. Running my fingers over the cross’s surface, I found myself thinking of Adrian again. Had he ever worn it? Or had he just kept it around for luck? Had his fingers traced the cross’s shape like mine often did? Ms. Terwilliger began gathering her things. When she stood up, I followed suit. â€Å"What does it mean exactly, ma’am?† I asked. â€Å"That I saw Los Angeles?† I followed her back toward the car, and she didn’t answer right away. When she did, her voice was uncharacteristically grim. â€Å"It means that she’s much closer than I would like. It also means, whether you want to or not, you’re going to have to work on improving your magical skills very, very quickly.† I came to a halt. Suddenly, I felt angry. Enough was enough. I was exhausted and ached all over. She’d dragged me out here in the middle of the night and now had the presumption to make a statement like that when she knew how I felt about magic? Worse, her words frightened me. What did I have to do with this? This was her spell, her cause. Yet, she’d given the directive with such force, such certainty, that it almost seemed as though I was the reason we’d come out here to this wasteland. â€Å"Ma’am – † I began. Ms. Terwilliger spun around and leaned toward me so that there were only a few inches between us. I gulped, swallowing whatever outraged words I’d been about to utter. I’d never seen her look like this. She wasn’t scary, not exactly, but there was an intensity I’d never seen before, far different from the usual scattered teacher I knew. She also looked . . . frightened. Life or death. â€Å"Sydney,† she said, in a rare use of my first name. â€Å"Let me assure you that this is not some trick on my part. You will improve upon your skills, whether you like it or not. And it’s not because I’m cruel, not because I’m trying to fulfill some selfish desire. It’s not even because I hate seeing you waste your ability.† â€Å"Then why?† I asked in a small voice. â€Å"Why do I need to learn more?† The wind whispered around us, blowing some of the dried leaves and flowers from my hair. The shadows we cast took on an ominous feel, and the moonlight and starlight that had seemed so divine earlier now felt cold and harsh. â€Å"Because,† Ms. Terwilliger said. â€Å"It’s for your own protection.† How to cite The Indigo Spell Chapter One, Essay examples

Consumer Behaviour For International Marketing Strategy - Free Solutio

Question: Discuss about the Consumer Behaviour for International Marketing Strategy. Answer: Introduction: With increasing competition in the global market, every organization is looking to initiate effective marketing strategy in order to achieve competitive advantage in the market. Specifically, globalization has provided organizations huge potential market for enhancing the business in an appropriate manner. Now, implementation of effective marketing strategy heavily depends on several factors that organizations need to utilize in an effective way. In this report, the focus will be on one of the pioneers in wristwatch industry namely Rolex. Hans Wilsdorf and Alfred Davis established Rolex watches in the year of 1905 ("Discover more on Rolex.com", 2016). Thus, the organization is the business for more than 100 years that establish the fact that the focus organization has able to implement effective marketing strategy for reaching to its target group of customers. In this report, the focus will be on the implemented marketing strategy for Oyster and Cellini collections 2016 of Rolex watc hes, so that it can able to create desired impact on the market. In this report, in-depth analysis will be provided on the entire decision-making process of the Rolex watches in order to highlight the kind of impact it can have on the market. The report will also provide analysis of different factors that are creating impact on the overall effectiveness of the implemented strategies. Furthermore, it also has provided recommendations for Rolex watches so that it can able to achieve sustainable growth in the market. Situation analysis of the company: As highlighted by Perreault Jr, Cannon McCarthy (2013) situation analysis can help organization to identify its present position in the market. Several theories and models have been developed for analyzing the present situation of the organization in an appropriate way. BCG matrix is among the most popular technique for the evaluation of the present situation of a particular organization in the market. Thus, the BCG analysis for Rolex watches is provided as follows: Dogs: As highlighted by Ferrell Hartline (2012) dogs represent an organization with low growth rate and low market share. Thus, it actually represents a business with very little potential to achieve sustainable growth in the market. Now, Rolex is regarded as the most esteemed brand in the global market. Therefore, it is obvious that the organization will have huge potential to grow business even further. Thus, Rolex cannot be categorized under the dog segment. Question mark: Question mark represents an organization with low market share in a high growth market (Berthon et al., 2012). Thus, it primarily highlights an organization that has just started business in a particular industry. Thus, Rolex can also not be included in the question mark section, as it is in the business for more than 100 years. Furthermore, Rolex has major share of the luxury watch market that keeps the organization out of question mark section. Cash cows: As highlighted by Armstrong et al. (2012) cash cow represents an organization with high market share but very limited growth opportunity. However, implemented marketing strategies of Rolex have provided enough opportunity for increasing the market share in an appropriate way. Therefore, the organization definitely does not belong to the cash cow segment of BCG matrix. Stars: As highlighted by Morgan, Katsikeas Vorhies (2012) star represents an organization with large market share in the fast growing market. Now, Rolex is the market leader in providing luxury wristwatches in the global market. Therefore, it can be easily assessed that the organization is in the star segment of BCG matrix. Furthermore, as the organization is launching new brands, it is expected that it will continuously able to grow its market share in the market. Target market description: As per the article by Chaffey Ellis-Chadwick (2012), proper utilization of target marketing strategy allows organizations to reach to the potential customers in an appropriate way. Specifically, target market helps all the multinational organizations to identify and implement effective penetration strategies in order to fulfil all the marketing objectives. Now, Oyster and Cellini collections 2016 of Rolex represent luxury watches that are extremely expensive comparatively to any other wristwatches available in the market. Thus, Rolex target marketing strategy will have to target people with specific level of income. Thus, the targeting strategy of the organization will have to be extremely specific. Otherwise, it will not able to create desired impact on the market. Thus, Rolex targeting strategy includes market segmentation approach in order to reach to the potential customers. Geographical segmentation of Rolex focuses on the developed countries so that it can able to create positive impact on the market (Kotler et al., 2015). On the other hand, demographical segmentation of Rolex focuses on the age group between 30 to 55 years people. However, the prime focus of Rolex will have to on the income group of people, as the expenses of Rolex watches is very much unaffordable for people living with below or average income level. Target market decision-making process: As per the article by Solomon, Russell-Bennett Previte (2013) decision-making process is extremely important for fulfilling all the marketing objectives of the organization. Now, Rolex utilizes systematic procedure at the time of developing decisions for fulfilling all the objectives in an appropriate way. Firstly, the decision-making process of Rolex focuses on to evaluate the kind of challenges it has to face at the time of placing products in the target market. Therefore, Rolex has implemented different survey techniques in order to identify the needs of the target market in an appropriate way. For instance, the taste and preferences of the markets are expected to change over time. Therefore, it is necessary for the organization to identify the change in needs in an appropriate manner (Ekesa et al., 2015). Rolex has to develop decisions in order to identify the needs of the market in an appropriate way. Thus, the decision making process of the organization focuses on the effectiv e evaluation of alternative marketing strategies in order to create maximum impact on the market. Alternative evaluation requires effective utilization of market survey, as it will provide an idea regarding the prime challenges that organization has to face in near future. For instance, Rolex needs to evaluate the competitors business strategy to reach to its potential customers in an effective manner. Thereafter, Rolex focuses on the development of marketing campaign in order to reach to its targeted customers. Now, as the target market of the organization are high income group people, the decision-making process regarding the implementation of marketing strategy also focused on the factors like sense of satisfaction or achievement. It is important for the organization, as it induce people to fulfil their esteemed needs. Furthermore, Rolex decision-making process also has to include the brand positioning strategy, which is necessary for fulfilling all the marketing objectives. As per the article by Tingchi et al. (2013) positioning refers to a particular place that a brand occupies in the mind of the potential customers. Thus, it is essential for Rolex to develop decisions in such a way so that it can able to create desired impact on the mind of the customers. Two social influences on buying behaviour: As highlighted by Duarte, Raposo Ferraz (2013) consumer buying behaviour refers to the purchase, selection and consumption pattern of the people for fulfilling all the wants in an appropriate manner. Several social factors can have impact on the purchasing pattern of the people. In order to evaluate the buying behaviour of Rolex customers, family and references group has to be evaluated in an effective manner. Many studies have highlighted the fact that reference group has the potential to influence a particular individual for buying a particular product. Specifically, if the brands or the products are visible like dress, watches, shoes or phones, it can easily instigate other people of the groups to purchase similar products. Now, Oyster and Cellini collections 2016 is the most updated version of Rolex watches that has very limited owners in the market. Therefore, if an individual display the purchase of that collection, it will also increase the desire of other individuals to purc hase similar brand products in the market. On the other hand, family is another major factor that can influence target customers of Rolex to purchase a particular product. As per the article by Hjort et al. (2013), family helps to develop perception and values of individuals that plays superior role in developing brand loyalty for an organization. For instance, if all the senior members of a particular family are loyal towards the Rolex brand then it is expected that the culture of the family will also induce junior members to remain loyal of similar brand. Thus, family plays critical role in developing brand loyalty for organizations, which eventually affects the buying behaviour of the customers. Two psychological influences on buying behaviour: As highlighted by Badgaiyan Verma (2014) psychological behaviour can also have major impact on the overall buying behaviour of the customers. Understanding the psychology of the customers is significantly important for an organization for achieving sustainable growth in the market. Studies have highlighted four prime psychological factors including motivation, perception, learning and beliefs attitudes that can have major impact on the buying behaviour of the potential customers. However, it has been assessed that motivation and beliefs attitudes are the prime two factors that can influence people to purchase new edition of Rolex watches. As mentioned earlier, Rolex target market is only high-income group people. Therefore, people with specific income level can actually afford the cost of Rolex watches. Thus, it is necessary to have high level of motivation for purchasing Rolex products. Maslows hierarchy needs theory has highlighted different types of need that an individual can have in order to lead their life properly (Westwood, 2013). Now, motivation for luxury products like Rolex watches can be categorised under esteem needs of individuals, as it provides a sense of satisfaction among the customers. On the other hand, beliefs and attitudes is another significant psychological factor that can also influence the buying behaviour of individuals. Aday Yener (2014) have highlighted that beliefs requires strong brand positing for the organization. Now, Rolex is among the top luxury wristwatches manufacturers that have strong brand value in the market. Therefore, it is expected that the brand name of Rolex will help to create positive psychological impact on the potential customers mind that eventually help to create positive beliefs and attitudes towards each product of the organization. Thus, it is necessary for Rolex to focus on the effective development of beliefs and attitudes of the potential customers in order to influence them to purchase products of the organization. Two personal influences on buying behaviour: As highlighted by Hollensen (2015) analysis of customer buying behaviour is an extremely difficult process, as it requires analysis of many factors. Now, personal influences are also considered among the prime factors that can have major impact on the buying behaviour of the potential customers. Many studies have highlighted different personal attributes including occupation, economical condition, age, personality and lifestyle that can have impact on the purchasing decision of the customers. However, in case of purchasing luxury products like Oyster and Cellini collections 2016 of Rolex, economical condition and personality are the prime personal attributes that can have major impact on the behavioural pattern of the potential customers. As the watch collections of Rolex are extremely expensive, it almost become unaffordable for an individual with limited income. Thus, economical condition or financial support needs to be strong for the people willing to buy Rolex products. Conversely, people with limited income source will not view Rolex products as alternative option. Therefore, it will also affect the buying behaviour of that particular individual (Terpstra, Foley Sarathy, 2012). On the other hand, personality is another significantly important personal attribute that can have impact on the buying behavioural pattern of the customers. For instances, a music lover individual will always look for music related equipments. Therefore, an individual with addiction to luxury equipments is expected to look for different alternatives for purchase. Thus, it will create positive impact on influencing people to purchase Rolex products. Four marketing strategy recommendation: As per the article by Brooksbank (2013) proper utilization of marketing strategies are necessary for fulfilling all the marketing objectives in an appropriate manner. However, effectiveness of marketing strategies will have to be developed in such a way so that it can easily go with the image of the organization. For instance, marketing strategy for Rolex will have to focus towards maintaining the standard of the brand name in the market. With increasing competition, it has become necessary for Rolex to evaluate the marketing strategies continuously so that it can able to reach to all the potential customers. Four recommended marketing strategies for Rolex are as follows: Online advertisements: With increasing popularity of internet and social media, every organization has tried to utilize the platform for fulfilling all the marketing objectives (Pike Page, 2014). Therefore, Rolex also need to utilize the online platform to reach to the global potential customers in an effective way. Furthermore, Rolex needs to utilize social media platform as a tool for communicating with the potential customers. It not only will help the organization to identify the needs of the customers but also will create positive impact on solving any query in an appropriate way. Therefore, it will eventually help to create strong brand name in the market, which will create positive impact on businesses of Rolex. Magazine advertisements: Rolex also needs to utilize business magazines for reaching to the potential customers in an appropriate way. It is expected that all the people with high-income read prime business magazines on daily basis. Therefore, placing advertisements on magazines like GQ and Maxim will allow the company to create positive impact on the mind of potential customers. Furthermore, Rolex needs to utilize magazines to educate people about the quality of the provided wristwatches so that it can add value to the organization. Advertisements at major sport events: Rolex also needs to strategically place advertisement on all the major sporting events, as it will help to create desired impact on the market. The advertisements for the sporting events also need to be eye-catching and gripping so that it can able to grab the attention of the potential customers in an appropriate way. Sponsorship: Sponsorship is another prime marketing tool that Rolex needs to consider for fulfilling all the marketing objectives in appropriate manner. For instance, sponsorship in one of the most popular sporting events namely Wimbledon has helped the organization to increase popularity in the market. Therefore, it is necessary for the organization to identify many other events for effective utilization of sponsorship strategy for fulfilling the marketing objectives in an appropriate manner. Conclusion: From the above analysis it can be assessed that the implemented marketing strategies play extremely important role in fulfilling all the objectives of the organization in an appropriate manner. However, it is necessary for the organization to evaluate the effectiveness of the implemented marketing strategy so that it can able to make desired changes at the optimum time. Thus, Rolex also needs to focus on different factors to maintain itself as the top luxury wristwatch provider in the global market. References: Aday, M. S., Yener, U. (2014). Understanding the buying behaviour of young consumers regarding packaging attributes and labels.International Journal of Consumer Studies,38(4), 385-393. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012).Marketing: an introduction. Pearson Prentice-Hall, London. Badgaiyan, A. J., Verma, A. (2014). Intrinsic factors affecting impulsive buying behaviourEvidence from India.Journal of Retailing and consumer services,21(4), 537-549. Berthon, P. R., Pitt, L. F., Plangger, K., Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), 261-271. Brooksbank, R. W. (2013). Successful marketing practice: a literature review and checklist for marketing practitioners.International Journal of Wine Marketing. Chaffey, D., Ellis-Chadwick, F. (2012).Digital marketing. Pearson Higher Ed. Discover more on Rolex.com. (2016).Rolex. Retrieved 27 November 2016, from https://www.rolex.com Duarte, P., Raposo, M., Ferraz, M. (2013). Drivers of snack foods impulse buying behaviour among young consumers.British Food Journal,115(9), 1233-1254. Ekesa, B., Rao, E. J. O., Cadilhon, J. J., Ayebare, P., Bashaasha, B., Muyanja, C., ... Mango, N. (2015). A situational analysis of agricultural production and marketing, and natural resource management systems in the central region of Uganda. Ferrell, O. C., Hartline, M. (2012).Marketing strategy, text and cases. Nelson Education. Hjort, K., Lantz, B., Ericsson, D., Gattorna, J. (2013). Customer segmentation based on buying and returning behaviour.International Journal of Physical Distribution Logistics Management,43(10), 852-865. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015).Marketing. Pearson Higher Education AU. Morgan, N. A., Katsikeas, C. S., Vorhies, D. W. (2012). Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), 271-289. Perreault Jr, W., Cannon, J., McCarthy, E. J. (2013).Basic marketing. McGraw-Hill Higher Education. Pike, S., Page, S. J. (2014). Destination Marketing Organizations and destination marketing: A narrative analysis of the literature.Tourism Management,41, 202-227. Solomon, M. R., Russell-Bennett, R., Previte, J. (2013).Consumer behaviour: Buying, having, being. Pearson Australia. Terpstra, V., Foley, J., Sarathy, R. (2012).International marketing. Naper Press. Tingchi Liu, M., Brock, J. L., Cheng Shi, G., Chu, R., Tseng, T. H. (2013). Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour.Asia Pacific Journal of Marketing and Logistics,25(2), 225-248. Westwood, J. (2013).How to write a marketing plan. Kogan Page Publishers.

We Ask Ourselves Every Time We See Heavy Traffic, Is There No Variance

We ask ourselves every time we see heavy traffic, is there no variance anymore amongst car models? In the old days, as a matter of fact only five ore ten years ago every single car brand seemed to have it's own personality, today they look more like a cluster of copycats. What went wrong? One reason is that the automotive industry has certain trends it has to follow, just like fashion designers and musical composers. In times of recession and decreasing sales there is less room to take chances and manufacturers are prone to follow the common pattern as a safer bet rather than releasing a controversial product that might or might not sell very well. This makes for different models to conform considerably under the rules and regulations for the design of a car of this decade. Another reason is that many manufacturers actually cooperate and by contracts copy each others models. The Mitsubishi 3000 GT for example is practically the same car as the Dodge Stealth, only the Mitsubishi is made in Japan at the original factory and the Stealth is made in the US at the Dodge factory. Apart from the two emblems respectively, very few details differ the two cars. Honda who have been in need of a sport utility vehicle in order to grab their share of that part of the market, which has grown considerably the last decade have taken almost desperate measures. They have simply bought the rights to re-badge the Isuzu Rodeo as the Honda Passport and marketed it as an all new model. The last and maybe the most logical reason is that all manufacturers are striving towards 'the perfect car'. All cars are supposed to offer a maximum of performance, passenger room and cargo space, and a minimum of fuel consumption and cost to manufacture and maintain. There are only so many ways to technically achieve these goals. Cars tend to get more rounded edges in order to be more aerodynamic. The trunk lid is high in order to offer greater cargo space without imposing on the passengers. The design of the trunk lid is also approaching the 'optimal' shape for easy loading and access. Windows are large and pillars are thin for better view. The lights, both back and front, are homing in on the design for maximum visibility. The wheel base is decided on basis of good turning ability both in the case of parking and at high speeds. Everyone is simply trying to design 'the perfect car' so it is natural that they are all headed in the same scientific direction. Considering the facts that all car manufacturers seem to have the same aims with their models, that they cooperate and use same parts, series of parts and even the same models under different names it seems quite natural that modern cars tend to look more and more alike.

Kublai Khan essays

Kublai Khan essays Kublai Khan was born in 1216; he was the grandson of the great conqueror Genghis Khan. Kublai founded the Mongol or Yuan Dynasty that ruled China from 1279 to 1368. He began to play a major role in the consolidation of Mongol power in 1251. Kublai was the son of Tolui and brother of the fourth Great Khan, Manghu. He conquered Yunnan and Annam, but when Manghu died he became ruler of the Mongol empire. He was also known as being a great Mongol military leader. Between 1260 and 1279 he was successful in driving the Kin Tatars out of northern China. In 1264 Kublai established his own capital in Cambulac. He relinquished all the claims to the parts of the Mongol empire outside China. Kublai also undertook many foreign wars in attempts to enforce tribute claims on neighboring states. For the first time in Chinese history a barbarian people had conquered. His name was known all over Asia and also in Europe. The court at Cambulac attracted an international group of courageous men. One of these men included the famous Venetian Marco Polo. Kublai Khan did much to encourage the advancement of literature and arts as well. He was a devout Buddhist. Kublai also made Buddhism the state religion during his dynasty. Although Buddhism was the main religion, during his reign many other religions evolved and were tolerated. Kublai moved the Mongol capital from Cambulac to the place closer to Beijing. From then on he ruled and empire that extended from Eastern Europe to Korea. Him and his successors took over much of the administrative machinery that existed under the Song. The reign of Kublai was one of the highest points of the Mongol power. Kublai had many major achievements during his reign. One of his major achievements was reconciling China to rule by foreign people or the Mongols. He also had a few failures. His failures were series of costly wars, including two disastrous attempts to invade Japan. This brou...

How to Turn Lead Into Gold

How to Turn Lead Into Gold Before chemistry was a science, there was alchemy. One of the supreme quests of alchemy was to transmute  (transform) lead into gold. Lead (atomic number 82) and gold (atomic number 79) are defined as elements by the number of protons they possess. Changing the element requires changing the atomic (proton) number. The number of protons cannot be altered by any chemical means. However, physics may be used to add or remove protons and thereby change one element into another. Because lead is stable, forcing it to release three protons requires a vast input of energy, such that the cost of transmuting it greatly surpasses the value of the resulting gold. History Transmutation of lead into gold isnt just theoretically possible; it has been achieved! There are reports that Glenn Seaborg, 1951 Nobel Laureate in Chemistry, succeeded in transmuting a minute quantity of lead (possibly en route from bismuth, in 1980) into gold. There is an earlier report (1972) in which Soviet physicists at a nuclear research facility near Lake Baikal in Siberia accidentally discovered a reaction for turning lead into gold when they found the lead shielding of an experimental reactor had changed to gold. Transmutation Today Today particle accelerators routinely transmute elements. A charged particle is accelerated using electrical and magnetic fields. In a linear accelerator, the charged particles drift through a series of charged tubes separated by gaps. Every time the particle emerges between gaps, it is accelerated by the potential difference between adjacent segments. In a circular accelerator, magnetic fields accelerate particles moving in circular paths. In either case, the accelerated particle impacts a target material, potentially knocking free protons or neutrons and making a new element or isotope. Nuclear reactors also may be used for creating elements, although the conditions are less controlled. In nature, new elements are created by adding protons and neutrons to hydrogen atoms within the nucleus of a star, producing increasingly heavier elements, up to iron (atomic number 26). This process is called nucleosynthesis. Elements heavier than iron are formed in the stellar explosion of a supernova. In a supernova gold may be transformed into lead, but not the other way around. While it may never be commonplace to transmute lead into gold, it is practical to obtain gold from lead ores. The minerals galena (lead sulfide, PbS), cerussite (lead carbonate, PbCO3), and anglesite (lead sulfate, PbSO4) often contain zinc, gold, silver, and other metals. Once the ore has been pulverized, chemical techniques are sufficient to separate the gold from the lead. The result is almost alchemy.

Task Motivated Leadership Assignment Example | Topics and Well Written Essays - 750 words

Task Motivated Leadership - Assignment Example According to Kinicki & Kreitner (2011), the concept of task motivated leadership approach usually emphasizes the organizational roles and responsibilities. This assumption also ensures the proper structure of an organization, which can ensure minimization of the problems being faced within an organization. The task motivated leadership approach usually applies in order to reduce the degree of uncertainty in a particular society. This approach also provides a significant direction with clarity, helping an organization to establish identification in a meaningful manner. The task motivated leadership approach is correspondingly used to establish distinctive properties with the coordination of several small parts in the short-run by organizations. Contextually, it has been identified that several mutual interactions usually involve in a systematic approach, following the Task motivated leadership style, in order to accomplish the objective of an organization (Kinicki & Kreitner, 2011). The other leadership style described by Kinicki & Kreitner (2011), i.e. the relationship-motivation leadership approach, usually concentrates on the sustainability needs of an organization more than the task-oriented profitability needs. Based on the sustainability notion, this approach pays due significance towards sufficing the requirement of the employees in an organization. Leaders following this particular leadership style are observed to be much concerned about preserving employee satisfaction, considering the value based notion that employees are the most critical resources of the organization. The relationship-motivation leadership approach herewith focuses on the aspects of power distribution within an organization.  

People and Organisational Management Essay Example | Topics and Well Written Essays - 2750 words

People and Organisational Management - Essay Example It is important to be able to have a clear idea of yourself in developing your own PDF. It is no surprise then that knowing oneself is the primary requirement when preparing a PDF. This can be done by getting data that pertains to oneself. Being able to do this may take a lifetime since a person’s growth naturally adds up to a person’s trove of experiences. This is very important since a self-motivated individual must seek a challenging environment. Likewise, improvement and personal innovation has really become key traits nowadays for an individual to be able to cope with the fast changing environment at work. Likewise, it is also key to exude a certain degree of professionalism at all times. In crafting a resume’, it is important to remember that the one making his or her resume knows the product more than the anybody because he or she is selling himself/herself (the MIT Career Development Centre). Self AssessmentIt is important to be able to have a clear idea of yourself in developing your own PDF. It is no wonder that this is the initial step towards a successful plan for self-development. Hence, after a quick review, I have come to realize certain key points about myself such as my strong work ethic and my being dependable and resposible. I believe that this is further strengthened by my postive attitude as well as the character that i am particularly proud of. The cut throat competition can really drain a person physically and mentally.... This will then lead to professional development not to mention the numerous contacts from networks. Moving forward and achieving the milestones that I will set in my PDP can help me maximize the opportunities that further studies and maybe even trainings can provide me. In addition, my further studieas and trainings can be reagrded as a reward in itself In any case, the opportunity for further learneing can boost my PDP as I regard my performance as reward (McClelland, 1961). 10 Threats 10 Despite the positive impact of such an opportunity, it is undeniable that these do not come cheap. Hence, the cost can greatly undermine my efforts making failure bith painful and costly. However, this is where my docility will be tested as I set out in my PDP. It is therefore important to include in the plan certain reminders of how significant the task that I will be undertaking really is. In that way, I can stay motivated to be able to prod on when the going gets tough (Grant 2008b). 10 Conclusi on 10 My main target for now is to earn my master’s degree which will open up a host of possibilities. Despite the threat of costs, it is imperative that I am able to push forward with this plan even if the monetary rewards do not come right away. To hurdle this I turn to Esenberger’s theory (1992) of learned industriousness wherein putting in certain incentives throughout my PDP can motivate me further to truly imporve myself. Most important of these will be the fact that the opportunity for further learneing can boost my PDP and that my performance in that endeavor is a reward in itself (McClelland 1961). It is then easy to have certain markers and milestones as every semester that I hurdle is a milestone in itself. Also, since plans are not static, it is

Molarity and Percent Solution Lab Essay Example for Free

Molarity and Percent Solution Lab Essay Objective: The objective of this lab was to determine the molarity and percent solution of a solution with an unknown concentration. Background: Molarity is the number of moles of a solute per liter of a solution. Percent solution is the percentage of a solute in a specific mass or volume of a solvent. A solute is a solid that gets dissolved in a solvent or a liquid that is a smaller amount than the solvent. A solvent is a liquid that dissolves the solute and it always is a larger amount. Solvation is when solute particles are surrounded by solvent molecules. A lab technique that was used during the lab was to boil the solution in order to separate the solute from the solvent. Materials List: 10mL graduated cylinder Solution with unknown concentration Hot plate Pipette Hot grip Scale 100mL beaker Procedure: 1. Obtain the solution with the unknown concentration from Mrs. Magdaleno. 2. Measure the volume of the solution by pouring it in the 10mL graduated cylinder. Use the pipette to take out solution in the graduated cylinder until the volume was at 6mL. Record it in the data table. 3. Measure the empty 100mL beaker using the scale. Record it in the data table. 4. Pour the solution in the 100mL beaker. 5. Find the mass of the beaker and solution using the scale. Make sure to subtract original beaker mass from the mass of the beaker and solution. 6. Boil the solution to separate the solute from the solvent by using the hot plate set to nine. 7. Once all the water has evaporated use the hot grips to remove the beaker from the hot plate and let cool. Find the mass of the beaker and solute using the scale. Make sure to subtract beaker mass from the beaker and solute mass. 8. Use the data from the data table to solve for molarity and percent solution. Observations: The water started to boil and evaporate when it was on the hot plate. It smelt like the salt was burning. Some salt spilled out on the lab station when the water completely evaporated. Data Table: |Volume of solution (L) |6mL=0.006L | |Mass of beaker (g) |68.95g | |Mass of solution and beaker(g) |75.06g | |Mass of solution(g) |6.12g | |Mass of solute and beaker(g) |69.41g | |Mass of solute(g) |0.46g | Results: A: Molarity B: Percent Solution Conclusion: The molarity that was calculated for the unknown solution was 1.31M. The percent solution that was calculated for the unknown solution was 7.52%. A procedural that would have led to a lower concentration value was when some salt spilled out onto the lab station after all of the water had evaporated from the beaker. Another error that would result in a higher concentration would be if the beaker was not dry when the mass was measured with the scale. Something that could be done differently to lead to a more accurate concentration would be to take the beaker off the hot plate sooner and not let the salt sit and burn or come out of the beaker.

William Shakespeare :: English Literature Essays

William Shakespeare William Shakespeare was a very successful man; he was an English dramatist and poet. (1) He is considered the greatest playwright who ever lived. His comedies, sonnets, (the solid fact, however, of Meres’s mention of the Sonnets, two of which (though the whole collection was not published till ten years later) appeared secret, it would seem, next year (1599), introduces another range of hypothetical exercise in biography, which has sometimes been followed in opposition to the former method, but has been more frequently combined with it so as to permit of even more fruitful and wilder expatiation.), tragedies, and poetry. He has been famous ever since all of his works. He wasn’t really recognized then, because people didn’t know or understand who he was, now people know what he has done. The table of Shakespeare's plays is uncertain, but a reasonable approximation of their order can be imply from dates of publication, references in contemporary writings, and resources in the plays to contemporary events, thematic relationships, and metrical and stylistic comparisons. One of his accomplishments was his famous tragedy; it was called â€Å"Romeo & Juliet†, written by Shakespeare at a somewhat connection in his literary career, most probably in 1594 or 1595. In Romeo and Juliet the main plot, in which the new love between Romeo and Juliet comes into conflict with the longstanding hatred between their families, is skillfully advanced, while the true development of minor characters supports and enriches it. The most complex of Shakespeare's early plays, Romeo and Juliet is far more than (2) â€Å"a play of young love† or â€Å"the world's typical love-tragedy.† Weaving together a large number of related impressions and judgments, it is as much about hate as love. It tells of a family and its home as well as a feud and a tragic marriage. The public life of Verona and the private lives of the Veronese make up the setting for the love of Juliet and Romeo and provide the background against which their love can be estimated. (1) The Columbia Electronic Encyclopedia, 1994-2000, â€Å"William Shakespeare† (2) The Columbia Electronic Encyclopedia, 1994- 2000, â€Å"William Shakespeare† It is not the deaths of the lovers that enclose the play but the public revelation of what has happened, with the admonitions of the Prince and the reconciliation of the two families. Another one of William’s works of art is Hamlet. Hamlet is a legendary Danish prince and hero of Shakespeare’s play Hamlet.

American Bar Association, Section of Environment, Energy, and Resources Essay

                    The utility that is currently regulated by a regulatory commission or agency is electricity. The state, federal and local agencies regulate electricity that is delivered to the consumers while at the same time determining the rate of return for the utility. One of the major bodies that perform the duty of regulating electricity rates is the Federal Energy Regulatory Commission (FERC) (McGrew, & American Bar Association, 2009). Regulation of electricity as one of the commonly used utility is done by regulatory agencies and authorities that determine the prices that are charged. Apart from the regulation of prices of electricity that consumers are charged, the regulatory authorities also determine the terms of service to the consumers, the budgets and the various construction plans that have been put in place (McGrew, & American Bar Association, 2009).                  Electricity is a crucial utility that needs to be regulated so as to ensure the protection of the consumers from unscrupulous retailers of the utility (McGrew & American Bar Association, 2009). The regulatory rules laid down help in setting the retail rates that are charged on consumers while at the same time helping the retailers to recover the various expenses that they have incurred hence provide them with a rate of return on its capital that can be considered to be â€Å"fair.† Regulation of electricity retail rates by government agencies and regulatory commissions is also faced with the problem of allocating the common costs that are involved in the regulation (McGrew, & American Bar Association, 2009).                  Furthermore, the utility’s rate of return for the retailers is also affected by the politics, whereby this allows latitude that is involved in the setting of rates for the different consumers in the market (McGrew, & American Bar Association, 2009). The regulation by the government as well as the regulatory agencies and commissions also require that the utility serves all the customers as well as be able in planning expansion and additions of facilities for the purpose of anticipating growth in the market (McGrew, & American Bar Association, 2009). Deregulation has been part of the strategy that has been found to have some impact on the supply of electricity as well as the rates charged on electricity supply and distribution.                  According to the â€Å"Federal Power Act† (McGrew, J. H., & American Bar Association, 2009), the wholesale price of electricity in addition to the charges on transmission, needs to be based on the costs of production (McGrew, & American Bar Association. (2009). However, due to deregulation, the FERC tends to accept the prices that are set by the markets as long as the set standards by the agency are met. The main reason for this acceptance of prices set by the markets is to encourage and support competition within the industry and reduce monopoly (McGrew, & American Bar Association, 2009).                  The deregulation of the industry in general makes economic sense in that when there is sufficient competition. Competition within a market helps in the provision of quality service to consumers because each of the suppliers tries their best to attract customers (McGrew, & American Bar Association, 2009). Therefore, it means that the rates charged on consumers will not be as high as when there is monopoly in the industry. The general policy by FERC of wanting to expand the role played by the markets as well as increase deregulation makes economic sense in terms of revenues that suppliers will make as well as a healthy market for consumers (McGrew, & American Bar Association, 2009). Reference McGrew, J. H., & American Bar Association. (2009). FERC: Federal Energy Regulatory Commission. Chicago, Ill: American Bar Association, Section of Environment, Energy, and Resources. Source document

Criminal Justice System

The criminal justice system is a complex system with many components all of which operate with a process that allows for equitability for all citizens. It is a system that allows for crime reporting procedures and gives everyone the opportunity to seek justice through a proven, honest system rather than vigilantly justice. It is not a perfect system, but it does work more often than not. It is a system with numerous checks and balances at varying levels of government. It is formulated on the principles and beliefs of the founders of this country and has endured the test of time.To ensure a flexible and fair system that will grow with an ever changing country, the system modifies as needed through constitutional amendments Components of the Criminal Justice System Within our modern and sophisticated government are intricate components of the criminal justice system. Within this system, at every level is a specific and deliberate process governed by law established by our forefathers. There are elements within this system incorporating major crime reporting procedures.There are varying criteria for crime reporting; some are better than others, but all reporting procedures are designed to bring criminals to justice The criminal justice system essentially has three main components consisting of law enforcement, the court system, and the correctional system. Law enforcement consists of police at many varying tiers of a complex system. Some of these police are your local or county police, sheriffs, state and federal law enforcement officers. The court system is a system that supports law enforcement, but it is designed to assist the defendant’s or alleged criminals also.This system has to be impartial in order to maintain its credibility on both sides of the law with prosecutors and defendants both represented equally within the system and its laws. The corrections system is designed to punish criminals and keep dangerous people separate from the rest of socie ty. It is a system with a life cycle which follows a convicted criminal from verdict to release from an institution. The criminal justice process, which takes place within the system, is very methodical and organized.According to Houghton, Mifflin, Harcourt (2013), â€Å"Criminal justice is a process, involving a series of steps beginning with a criminal investigation and ending with the release of a convicted offender from correctional supervision. Rules and decision making are at the center of this process†. Most importantly in this process are the rules and decisions which are governed through documents as old as our county. These documents provide the guidelines which prosecutors and defendants use and governs law enforcement, court system and the penal systems at all levels.

The Quest For Fortune in Antebellum America essays

The Quest For Fortune in Antebellum America essays The California gold rush of the mid-nineteenth century was an event which exemplified the eager American spirit of the time. Not long after word spread of the discovery of gold near the lower Sacramento Valley in 1848, thousands of hopefuls from the world over rushed to California with dreams of finding their fortune. This rush led to exponential expansion of the California economy, with prices reaching new heights and homes sprouting as quickly as they could be built. Edward Gould Buffum, and army lieutenant, was one such individual who experienced success in his endeavors. He wrote a narrative of his quest for gold published in 1850, entitled Six Months in the Gold Mines. This book was intended for a public audience, and might have been read by anyone interested in California and the gold rush. In the excerpts from this book printed in America Firsthand, Buffum details parts of his quest, and describes certain procedures for obtaining gold. He discusses different techniques of mining, and how the gold is naturally accumulated in the sources from which it is mined. Buffum describes several specific sites where he found success, and the genuine excitement he felt upon discovery. In the last excerpt, he describes the economic changes that have taken place in certain parts of California in such short times as a result of the gold rush. Six Months in the Gold Mines, by Edward Gould Buffum, is a tool which historians can use to learn about the ways of life of the typical American fortune-seeker of the gold rush, including travel and living patterns, speculation and uncertainty, the motive of greed, and resultant economic The first excerpt begins with Buffums expedition on the Yuba River. He educates the ignorant reader to certain terminology related to mining, and describes the rocking machine used to extract the precious gold. Buffum barely b...

Case Study Tesco Business Essay

Case Study Tesco Business Essay In UK one of the fast growing business sectors is retail industry. Retail market is set to increase by 15% over the next five years, taking its value to just over  £312bn (UK retail futures 2011: sector summary, data monitor). Retailing consists of sales goods to the consumer from a fixed location. Where, the consumer can buy the product what their needs. Retailing may include subordinated services, such as delivery. This makes the consumer life easy. They are close to the customer. Today people are busy, they don’t have too much time for buy the convenience goods searching different place for the different product. They want everything in the same place. Which will save their time and makes life easy. Now a day, every retailer is a Brand by their own name. Consumer fells proud to be a consumer of a particular retailer. Every retailer has the different marketing policy with the different segments of market. Every time they are bringing something new to the customer to attra ct with their brand or to be a proud consumer with the brand. In UK there are many retail shops, like – Sainsbury’s, ASDA, ALDI, Co-operative, Summerfield, Tesco etc. Among them here we will look at Tesco. TESCO Plc: Tesco Plc, is one of the leading retailer in UK market. It’s a British international grocery and general merchandising retail chain. Now, Tesco is the UK’s largest retail market chain. UK’s largest supermarket chain Tesco plc is operating their business with the different countries of Europe, USA and Asia. In 1919 Jack Cohen bought a shipment of tea from T.E. Stockwell and used those initials and added the first two letters of his own name, the brand TESCO. According to the data of Feb’10, Tesco has 4811 stores in different location with 440,000 employees. Which revenue was  £62.54bn (Feb’2010). Tesco has six different categories of store. Which are differentiated by size and range of product sold. Tesco extra Tesco sup erstore Tesco metro Tesco express One stop Tesco Home plus According to TNS Worldpanel, Tesco’s share of the UK grocery market in the 12 weeks to 27 December 2009 was 30.5%, up 0.1% on 12 weeks to 27 December 2008 largely in line with the increase of the other four largest supermarkets. Supermarket Market Share December 2009 +/- from December 2008 Tesco 30.5% à ¢- ²Ã‚  0.1% Asda 16.9% à ¢- ²Ã‚  0.1% Sainsbury’s 16.3% à ¢- ²Ã‚  0.2% Morrisons 12.3% à ¢- ²Ã‚  0.5% Club Card – Innovation Introducing Clubcard – the loyalty card is the great innovation for Tesco. In 1995, Tesco launched the Clubcard which is operated by Dunnhummby Limited, a private company now majority owned by Tesco. After two slight amendment to the design it was re-launched in 2005. But in 2007, it becomes most popular. Customer can get 1 clubcard point by spending  £1 around thousands of product range. When customer shopping at Tesco, customer can also get double point on sp ecial offers. For every 100 clubcard point customer will  £1 voucher. When tesco offers for double clubcard point the number of card holder increased by 1million in 2009/10 market year. Tesco have recently launched both Iphone and BlackBerry application to collect the clubcard point.

Give an example of false imprisonment. How does false imprisonment Essay

Give an example of false imprisonment. How does false imprisonment differ from kidnapping How does it differ from false arrest - Essay Example The detective later learns that the person is innocent, but still go ahead to lock the person up. It could then be said that the detective has falsely imprisoned the individual and this is a clear case of false imprisonment. It should be noted that false imprisonment differs from kidnapping in so many ways. While false imprisonment is usually done by officers of the law, kidnapping is not in any way done by officers of the law. Kidnapping is the criminally act of abducting somebody forcefully against their will and it is usually done for ransom. False imprisonment is usually carried out with the officers that made the false imprisonment giving the impression that they are working according to the statutes of the law, while kidnapping is in every way against the law. Thus, to a certain extent false imprisonment has the support of the law at least up to the extent that it has been established that it is false imprisonment. While kidnapping on the other hand does not have the support of the law in any way (Friedman, 2002). False imprisonment differs from false arrest in the sense that while false imprisonment generally involves the imprisonment of an individual by a detective or an officer of the law, false arrest does not necessarily ends in imprisonment.