Under Armour's global expansion in a foreign market Essay

Under Armour's global expansion in a foreign market - Essay Example This paper recommends that Under Armour carry out an in-depth analysis on its internal capabilities and the unique Chinese market as well as learn from the examples of Coca-Cola and Nike. One of the main challenges in entering China is the political system which has long been influenced by communist thought. In this huge economy, political intervention is very much prevalent in the private and industrial sector thus curbing competition among industry players. The Chinese government is a strong adherent of local industry protection which makes it very much in tuned and sensitive to the concerns of domestic business organizations to the detriment of multinationals. It should be noted that the political system often hinders growth of foreign companies through legislations which protects the interest of the local players. The political environment posts a significant barrier to entry together with Chinese people’s cultural attitudes towards Western or foreign companies. Unlike other Asian countries which are imbued with colonial mentality, Chinese are known for their preference of buying from domestic companies. The experience of Coca-cola and Nike in the Chinese market suggests that Under Armour enters China by forming an alliance with the government and establishing a joint venture with a local player. Coca-cola’s phenomenal success in this country is its partnership with the government and local companies in production and distribution of its products. Another notable strategy is localizing the products to suit the preference of this unique market. Coca-cola undertakes this by introducing tea products which takes into account the market’s penchant for tea. Even Nike creates products which carries Chinese elements like dragon inspired patterns, red-silk accents, and Chinese characters. Under Armour should also

Compare and contrast the ways that the physical,mental and societal Essay

Compare and contrast the ways that the physical,mental and societal horrors of war are presented in Birdsong and Journey's End - Essay Example In the book Journey’s End, there are quite a few references to the extraordinary numbers of individuals killed on the battlefield. Quotes such as â€Å"One thousand eight hundred companies in France† are used to give the reader an idea of the vast amount of casualties. In this, the idea of war is made real to the reader through the virtual body count. The reader is continuously reminded of how horrific this particular war was as most of the readers would not have experienced this set of circumstances for themselves. Journey’s End makes the massive death toll seem even more significant by introducing the fact that the Germans were in fact not so different from the allied forces, â€Å"I remember once at Wipers we had a man shot down†¦Next day we blew each other to blazes†. It would seem that no matter what happened, these two sides would inevitably and eventually still slaughter one another. Similarly in Birdsong, there is a great deal of description detailing the amount of casualties. This is comparable to Journey’s End, where it is explained that the losses from both sides of the war are extensive. This quantification of death allows the reader to identify with the difference between the once living and the no longer living. It is an important element of the text to identify with what is happening by recognizing the heaviness of death. An example of this is the death of Levi’s brother towards the end of the novel. Another example in comparison is the death of the men in Ypres in Journey’s End. It is explained in Birdsong that Levi and the rest of the German soldiers are examples of how similar the two sides are. On the inverse, it is an interesting contrast of one side from another, both being products of their leadership. The difference between these two sides can then be distinguished by their leaders, as they must follow the commands that they are given. Another similarity between Birdsong and Journey’s End is the inclusion of men